What cookies are
A cookie is a small text file that a website stores on your device so it can remember something about you between pages or visits. Cookies that are strictly necessary for the site to work are set without asking. Anything else is set only if you accept it in the banner, as the Privacy and Electronic Communications Regulations (PECR) require.
The cookies this site sets
| Cookie | Purpose | Lasts | Needs consent? |
|---|---|---|---|
| cookie_consent | Remembers whether you accepted or rejected analytics cookies, so the banner doesn’t ask again. | About 6 months | No: strictly necessary |
| _ga | Google Analytics 4: tells apart visitors so page views can be counted per visit. | 2 years | Yes: only set after you accept |
| _ga_* | Google Analytics 4: keeps the state of the current visit. | 2 years | Yes: only set after you accept |
Google Analytics is run with Google Signals and ad personalisation switched off, and the tag is not even loaded until you accept. Google’s own policy on how it uses this data is at policies.google.com.
Change your choice
You can reopen the banner at any time and accept or reject analytics cookies:
Rejecting stops Google Analytics on your next page load. To remove cookies that were already set, delete them in your browser settings.
The map on our contact page
The map on our contact page is embedded from Google Maps. It loads only when you scroll down to it, and when it does, Google may set its own cookies on google.com, as it does on any site with a Google map. They are Google’s cookies, not ours, and Google’s own policy explains them at policies.google.com. If you’d rather not, use the address and the “Get directions” link instead of scrolling to the map.
Things that set no cookies
- Cloudflare Web Analytics counts page views without cookies or any identifier, and reports aggregate figures only.
- Cloudflare Turnstile, the bot check on the contact form, runs in a frame from Cloudflare and sets no cookies on this site.
- The video loops on the homepage are hosted here, not on a video platform, so no third-party cookies are involved.
- Booking happens on Phorest’s website or in our app, which have their own cookie policies.
Visit statistics (no cookies)
We count visits to this website without cookies. For each visit we record which pages were viewed and for how long, where the visit came from, the type of device, the approximate town from the network, and whether the visit led to an enquiry or a tap on the phone number or email link. Each visit gets a random number that is kept only in your browser tab. Your IP address is used only to work out the town and to keep bots and Willcocks Web’s own test visits out of the numbers, and is never stored. Individual records are deleted after seven days and only totals are kept. Willcocks Web run this for us on Cloudflare.
Switch it off for this browser here, or send a Global Privacy Control signal:
Visit statistics are on in this browser.
Browser settings
Most browsers let you block or delete cookies in their settings. Blocking the strictly necessary cookie means the banner will ask you again on each visit; nothing else on the site depends on cookies.
Last updated 18 October 2026.