Privacy policy

Who we are

A Salon Called Fish, Westbeer House, 49–50 Fore Street, Ivybridge, Devon PL21 9AE, is the data controller for the personal information collected through this website. You can reach us on 01752 691696 or by email at Email us.

We are committed to ensuring that your privacy is protected. Should we ask you to provide certain information by which you can be identified when using this website, it will only be used in accordance with this policy and with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.

What we collect

Contact form: your name, email address, your telephone number if you give it, and your message.
Bookings: bookings are made through Phorest, our salon software, on their website or in our app. Phorest collects the details needed to make and manage your appointment (name, contact details, appointment history, and a card for the booking fee). Their own privacy notice applies to how they process it on our behalf.
Visit statistics and analytics: see the sections below. None of this identifies you by name.

How we use it and why

To answer your enquiry (contact form). Lawful basis: our legitimate interest in responding to people who contact us, and taking steps at your request before any booking.
To run your appointments (Phorest, the app). Lawful basis: performance of a contract with you, and our legitimate interest in running the salon and sending appointment reminders.
To send you offers and news, only if you have asked for them. Lawful basis: consent, which you can withdraw at any time by using the unsubscribe link or telling us.
To understand how the website is used so we can improve it. Lawful basis: legitimate interest for the cookie-free visit statistics; consent for Google Analytics cookies.

We do not use your information for automated decision-making, and we do not sell it to anyone.

Visit statistics (no cookies)

We count visits to this website without cookies. For each visit we record which pages were viewed and for how long, where the visit came from (for example a search engine or a social link), the type of device, the approximate town from the network, and whether the visit led to an enquiry or a tap on the phone number or email link. Each visit gets a random number that is kept only in your browser tab and discarded when you close it.

Your IP address is used only to work out the approximate town and to keep bots and Willcocks Web’s own test visits out of the numbers; it is never stored. Individual records are deleted after seven days and only totals are kept. Willcocks Web, who built and maintain this site, run this service for us on Cloudflare.

You can switch it off for this browser here, or by sending a Global Privacy Control signal:

Visit statistics are on in this browser.

Analytics and cookies

The site also uses Cloudflare Web Analytics, which sets no cookies and reports aggregate figures only, and Google Analytics 4, which sets cookies and runs only if you accept them in the banner. Our cookie policy lists every cookie, what it does and how long it lasts, and lets you change your choice.

We use a small number of service providers who process data on our behalf under contract:

Phorest: salon software for bookings, reminders, the app and loyalty rewards.
Cloudflare: hosts this website, provides the bot check on the contact form and Web Analytics.
Resend: delivers contact-form messages to our inbox as email.
Google: Google Analytics 4, only after you accept analytics cookies, and the map on our contact page, which Google serves directly to your browser when you scroll to it (Google sees your IP address and may set its own cookies; see Google’s privacy policy).
Willcocks Web: built and maintain this website and run the cookie-free visit statistics.

We will not sell, distribute or lease your personal information to third parties unless we have your permission or are required by law to do so.

How long we keep it

Contact-form messages: for as long as we need to deal with your enquiry, then deleted.
Booking and client records in Phorest: for as long as you are a client of the salon, and afterwards only as long as we need them for accounting and legal purposes.
Visit statistics: individual records for seven days; totals indefinitely.
Google Analytics data: as set in our Google Analytics account, currently the standard retention period.

Your rights

Under UK GDPR you have the right to:

ask for a copy of the personal information we hold about you (access);
ask us to correct anything that is wrong or incomplete (rectification);
ask us to delete it (erasure), where we have no good reason to keep it;
ask us to stop or limit how we use it (restriction and objection);
receive it in a portable format (portability);
withdraw consent at any time, where consent is the basis we rely on.

To do any of these, email Email us or write to us at the salon. There is no fee. We will reply within one month. If you believe any information we are holding on you is incorrect or incomplete, please tell us as soon as possible and we will promptly correct it.

If you are unhappy with how we have handled your information you can complain to the Information Commissioner’s Office at ico.org.uk or on 0303 123 1113.

Security

We are committed to ensuring that your information is secure. In order to prevent unauthorised access or disclosure we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect. This website is served over HTTPS.

Links to other websites

Our website contains links to other websites of interest, including our booking system and product shops. Once you have used these links to leave our site, we do not have any control over that other website and cannot be responsible for the protection and privacy of any information you provide there. Please look at the privacy statement applicable to the website in question.

Changes to this policy

We may change this policy from time to time by updating this page. This policy was first published on 1 September 2014 and rewritten for UK GDPR on the date shown below.

Last updated 18 October 2026.